About us

Trusted by some of the biggest global pharmaceutical companies

Innovative Trials works with some of the biggest global pharmaceutical companies and other Clinical Research Organisations (CROs) to deliver effective patient recruitment and retention strategies for clinical trials.

We pride ourselves on forging close, collaborative and long-lasting relationships with our clients. Together, we become one team to ensure patient recruitment and retention success for your studies.

Our journey

Today we have clinical trial recruitment specialists in more than 55 countries

Innovative Trials was founded in 2010 by Kate Shaw and Dave Watkins after Kate saw a growing need for clinical trial patient recruitment support by pharmaceutical companies and others.

With more than a decade of clinical research experience behind her at that time, Kate wanted to provide a global solution to the issue.

“Patient recruitment isn’t always a focus of clinical research because there are lots of things to take into consideration…We realised we could use our experience to do things differently and, dare I say it, better.” – Kate Shaw, CEO, Innovative Trials.

Today, Kate and Dave have grown Innovative Trials into a leading global expert in patient recruitment and retention. The business is headquartered in the UK, with clinical trial recruitment specialists living and working in more than 55 countries.

Kate ShawFounder/CEO
Prior to setting up Innovative Trials, Kate worked for a number of large global pharma companies resulting in her being the only Patient Recruitment Specialist for a Top 10 Pharma company. Kate is passionate about clinical research and strives to ensure that patients are fully educated and supported before participating in clinical trials.
Joanna RoachService Delivery Director
With over 25 years in clinical research and previously worked in the NHS, Joanna has experience within many therapeutic areas including Oncology and rare diseases, Clinical, regulatory and start up. She is passionate about the patient experience whilst in trial and strives to ensure quality throughout the company.
David WatkinsChief Operating Officer
Dave is the co-founder and back bone of Innovative Trials. Not only does he implement all the technical solutions, but he also carries out all the financial management. Prior to this he spent 18 years working in IT for a Business Services Company, Private Banking and as a technical consultant at a Major US Solutions Provider.
Penny MorrisonStrategic Director - Patient Recruitment
Penny has a wealth of experience, having led the development patient recruitment and site engagement strategies for leading pharmaceutical and biotech companies, including Amgen and AbbVie. Penny has extensive therapy area experience with a particular interest in oncology, neuroscience and immunology.
Gemma O’ConnorAssociate Director in Service Delivery
Gemma has over 15 years experience in the industry, working in a wide range of project management roles. With a degree in pharmacology, and progressing from Patient Recruitment Manager to Associate Director at Innovative Trials, Gemma has a real passion for clinical research and patient recruitment.
Stephanie DorwardSenior Patient Recruitment Manager
Stephanie has over 18 years’ experience of working on commercial, academic and government sponsored research projects at a global level. This includes Pharma CRO experience, academic research and conducting pharmaceutical studies within the UK NHS. Stephanie ensures projects are completed to the highest standard and on time.
Leticia MurraySenior Patient Recruitment Manager
Leticia has extensive experience of Clinical Research in many therapy areas from Oncology to Neurodegenerative Diseases. Driven by patient centric and comprehensive solutions to clinical trial participation, Leticia leads patient recruitment strategy planning, developing community outreach and referring provider engagement solutions.
Suellen MorrisMarketing & Communications Manager
With over 18 years experience, Suellen has managed the marketing for a number of large and small organisations spanning a variety of industries, giving her a full view of all marketing aspects. She believes the client should be at the heart of everything we do and feels passionately about the work carried out by Innovative Trials.
Lisa CushingFinance Controller
Lisa is our Finance controller and also handles the Payroll services here at Innovative Trials. She has a strong background of accounting and finance, and has worked in a variety of financial roles within professional services, insurance, property, consulting, pharmaceutical, media and not-for-profit industries.
Laura BurtHR Manager
Laura is highly skilled in Coaching and Employee Relations, and has worked with strategy development across all areas of clinical and non-clinical operations. She is experienced in managing change across trading and clinical areas, including implementation of reward packages, as well as policy review, development and implementation.
Phil LongTalent Acquisition Manager
Phil has experience covering Executive Search, Contingent and Interim Management across the life science industry. He was previously responsible for the growth of the Pharma & Biotech practice and establishing key relationships with a range of organisations, from Multinational Pharma groups, to small boutique biotech start ups internationally.
Molly RouseTraining Manager
Molly is our training manager here at Innovative Trials, and has over 6 years experience of staff training, with the last 3.5 years being in Clinical Research Organisations and the Pharmaceutical industry. Her main areas of focus have been on process improvements, staff development and on-boarding new hires.
Leanne KeemProposals and Contracts Manager
Leanne started her career here at Innovative Trials within Patient Recruitment, and is now our newly appointed Proposals and Contracts Manager. With a Degree in Biomedical Science and a Masters in Cancer Biology, Leanne brings extensive knowledge and experience to the team, along with a passion for clinical research.

Need support to recruit patients to your clinical trial?
Contact us to find out how we can help you.


Therapy Areas

We have extensive experience of study phases Ib to IV, adults and paediatrics and both acute and chronic conditions.

  • Intra abdominal pain
  • Post operative pain
  • Non Alcoholic Fatty Liver Disease (NAFLD)
  • Non Alcoholic steatohepatitis (NASH)
  • Hypercholesterolaemia
  • Type II Diabetes
  • Anaemia
  • Haemophilia
  • Sickle Cell
  • Thrombocytopenia
  • Osteoarthritis
  • Atopic Dermatitis
  • Hidradenitis Suppurativa
  • Psoriasis
  • Crohn’s Disease
  • Ulcerative Colitis
  • Bacterial infection – Sepsis
  • C-Diff
  • Intra-abdominal infectious disease
  • Pneumonia
  • Ankylosing Spondylitis
  • Alopecia
  • Asthma
  • Atopic Dermatitis
  • Crohn’s Disease
  • Hidradenitis Suppurativa
  • Lupus
  • Nasal Polyps
  • Psoriasis
  • Psoriatic Arthritis
  • Rheumatoid Arthritis
  • Ulcerative Colitis
  • Vitiligo
  • Alzheimer’s Disease
  • Epilepsy
  • Depression
  • Duchenne Muscular Dystrophy (DMD)
  • Dyskinesia in Cerebral Palsy
  • Migraine
  • Multiple Sclerosis
  • Parkinson’s Disease
  • Schizophrenia
  • Acute Myeloid Leukaemia
  • Basal cell carcinoma
  • Bladder Cancer
  • Breast Cancer
  • Colorectal Cancer
  • Gastric Cancer
  • Head & Neck Cancer
  • Liver cancer
  • Lung Cancer
  • Lymphoma
  • Metastatic bone pain
  • Myelofibrosis
  • Mutant Tumours
  • Ovarian Cancer
  • Pancreatic Cancer
  • Prostate Cancer
  • Solid Tumour
  • Treatment Resistance post cancer treatment
  • Urothelial Cancer
  • Asthma
  • COPD
  • Over-active bladder
  • Pneumonia
  • Urinary Tract Infection
  • Birth control
  • Interstitial cystitis
  • STD Prevention
  • Urinary Tract Infection